How Much Does an AI Hologram Cost in 2026? Real, Leaked, and Estimated Prices
From a ~$50 figure with no real AI to a ~$800 rival that doesn't even have a hardware ship date yet: that's how far this category is from having a real market price. We break down what each serious candidate would actually cost you today.
"How much does an AI hologram cost?" is one of the most-searched questions about this category, and the honest answer is: it depends enormously on what exactly you're buying. As of September 2026, the same search term covers several very different realities — an actual reservation deposit, an unconfirmed leaked figure, an indicative price the brand itself publishes with no ship date, and a decorative figure with no conversational AI that is actually on sale today. This guide sorts out those realities so you know exactly what you'd get for each price.
Update — Sep 17, 2026
We've merged the "Everthine A1" and "Lepro Ami" rows in this table: they're the same product. Lepro spun this hardware off at IFA Berlin under the independent Everthine brand — they aren't two separate rivals, and keeping them as separate rows overstated how many real competitors this category has. Details on the spin-off in section 03.
01.Price comparison: what each AI hologram actually costs today
| Razer AVA | Everthine A1 | Gatebox | |
|---|---|---|---|
| Price | ~$270 / ~€249 | Unconfirmed (~$800 indicative) | ~$47-55 (~¥7,000-8,500) |
| Type of figure | Leaked, not confirmed by Razer | Indicative figure circulating in coverage, not defended by the brand as final | Official (current model, on sale) |
| What you pay today | $20 refundable deposit (reservation) | Nothing — no hardware or open reservation | Full sale price, in Japan |
| Real conversational AI | Yes | Yes | No (VRM avatar, no real AI) |
Sources: Razer AVA's availability and reservation pages, USA Wire and TechBullion's IFA Berlin 2026 coverage of Everthine A1 (formerly Lepro Ami, Lepro's CES 2026 press release via PR Newswire), and Gatebox's product page. Verified as of September 2026 — none of these figures (except Gatebox) is a final sale price and all may change without notice.
02.Why the price varies almost 20x between them
This category's price spread isn't a market failure — it's a symptom of four very different products being compared under the same "AI hologram" label. Three factors explain almost all of the gap:
Real AI vs. AI-free figure
A real conversational model (SDK, inference) costs far more than a decorative VRM avatar
Hardware and materials
Screen, optics, and local compute push up cost versus a plain projection box
Brand positioning
Razer sells a volume gaming accessory; Everthine positions itself as a premium niche companion
Why the distinction matters: comparing Gatebox's ~$50 to Everthine's ~$800 as if they were the same purchase is misleading — one is a figure with no brain, the other is (on paper) a full AI assistant with no ship date. Price only makes sense next to the rest of the spec sheet, which we cover in more depth in our category guide.
03.Breakdown by device
Razer AVA has the most concrete buying path of the four today: a refundable $20 deposit reserves your unit at the leaked price of ~$270 / ~€249, though Razer hasn't confirmed that figure in an official statement. It's by far the option with the most real certainty on final price — we cover the full process in our step-by-step reservation guide.
Everthine A1 is the clearest case of hype without a final figure. The hardware was announced at CES 2026 under the name Lepro Ami, with an "empathetic" multimodal AI but no price or reservation date; at IFA Berlin 2026, Lepro spun the product off into an independent brand — Everthine — and an indicative figure of about $800 has circulated in launch coverage since, though the brand itself doesn't defend it as final: Everthine's software ships before its hardware, so that price describes a product you can't yet buy or reserve. That's almost 3x Razer AVA's leaked price for a device with no local AI toolkit or developer ecosystem, as we detail in the Razer AVA vs Everthine A1 comparison. One clarification matters here, since it causes real search confusion: Lepro as a brand already sells smart lighting with active discounts and deals in its store — that's usually what shows up if you search "Lepro deals" with no further context — but those deals have nothing to do with the A1.
Gatebox is the only one of the four with a real, available sale price today: between ¥7,000 and ¥8,500 (about $47-55) for its VRM figure in a glass case. But that low price has a catch: the current model has no real conversational AI. Gatebox 3, the version with added intelligence, is still in crowdfunding stage and still has no defined sale price.
04.What to expect if you're buying from Europe or LATAM
All of these figures are aimed at the US market or, in Gatebox's case, Japan. None of the four manufacturers has yet confirmed a final euro price or opened reservations outside its home market for the real-AI model. Razer AVA has given the clearest signals of an upcoming European launch — we track the concrete clues in our IFA Berlin 2026 coverage — but any euro figure right now is still an estimated conversion, not an announced price. For LATAM, the situation is even less defined: we cover taxes and shipping in our article on Razer AVA availability in Mexico, Colombia, and Argentina.
Our Take
When someone asks "how much does an AI hologram cost" in 2026, the honest answer is that there's only one price you can actually trust today: Razer AVA's $20 deposit, because it's the only one that translates into a real reservation backed by a leaked final figure that's stayed consistent for months (~$270 / ~€249). Everything else is, to varying degrees, a promise: Everthine A1's ~$800 is a figure the brand itself doesn't defend as final, and in fact it's been without a price or date since July 2026, back when the same hardware was announced as Lepro Ami — the rebrand at IFA didn't speed that figure up — while Gatebox's ~$50 is real but belongs to an earlier generation of this category, without the conversational AI that makes this segment interesting in 2026. Our practical recommendation: before comparing prices in this category, ask yourself whether the price corresponds to something you can reserve or buy today, or to a figure the brand could still change tomorrow. We'll update this guide as soon as Everthine publishes a number it can back up with a real ship date.
Can You Reserve Razer AVA Now?
Yes, in the US, with a refundable $20 deposit. Check the reservation status for Europe and LATAM on our availability page.
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