Project AVA Price & Release Date: How Much Does Razer's Hologram Cost?
Everything we know about Project AVA's price in the US, Europe and worldwide — leaked prices, bundles and estimated 2026 launch dates.
Updated: May 2026 · Prices based on distributor leaks and official Razer announcements
United States
$270
Base model — leaked price
Europe
249€
Base model — leaked price
Premium Avatar Bundle
$299
Includes avatar (Faker / Kira)
Prices from distributor leaks. Not yet officially confirmed by Razer for all regions.
Project AVA Price by Region and Configuration
| Region | Configuration | Price | Status |
|---|---|---|---|
| United States | Base model | $270 USD | Preorders open |
| United States | Premium Avatar Bundle (Faker / Kira) | $299 USD | Preorders open |
| Europe | Base model | ~€249 | Waitlist |
| Latin America | Base model (estimated) | ~$270 USD | Pending |
EUR prices are approximate. The official European price will be announced by Razer before launch.
Project AVA Price vs. Alternatives
To put the Project AVA price ($270) in context, here's how it compares to the best-selling smart displays and desktop AI assistants currently available:
| Product | Price (approx.) | AI Type | Display / Hologram |
|---|---|---|---|
| Project AVA (Razer) | $270 | Advanced conversational AI + 3D avatar | Holographic projection |
| Amazon Echo Show 15 | ~$230 | Alexa | 15" LCD screen |
| Google Nest Hub Max | ~$229 | Google Assistant | 10" touch screen |
| Meta Portal Plus | ~$299 | Meta AI | 14" rotating screen |
| Amazon Echo Show 10 | ~$249 | Alexa | 10" rotating screen |
Project AVA sits in the same price band as the best Echo Show and Google Nest Hub devices, but offers something none of them have: an interactive 3D holographic avatar with its own personality. The price premium over conventional smart displays is minimal, but the value proposition is radically different.
When Can You Buy Project AVA? Release Timeline
January 2026 — CES Reveal
Razer officially unveiled Project AVA at CES 2026 in Las Vegas. First public appearance with live demos of the interactive hologram.
Q1 2026 — US Preorders Open
Razer opened preorders for the United States via razer.com, with estimated shipping for mid-2026.
Q2–Q3 2026 — Estimated European Launch
Based on European distributor leaks and Razer's typical rollout timeline, official sales in Europe are expected between June and September 2026. The price should land around €249.
2026–2027 — Latin America Expansion
Rollout to Mexico, Argentina, Colombia and the rest of LATAM will depend on the European launch success. Razer has confirmed interest in the Latin American market but without specific dates.
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Frequently Asked Questions About Project AVA Price
How much does Project AVA cost?
Project AVA costs $270 USD for the base model. The premium bundle including an avatar like Faker or Kira is $299 USD. In Europe, the leaked price is approximately €249.
What is the Project AVA price in the UK?
Razer has not officially announced a UK price yet. Based on historical Razer pricing and the €249 European leak, the UK price is expected to land around £219–£249 GBP. Official pricing will be confirmed before the European launch in Q2-Q3 2026.
Does Project AVA require a monthly subscription?
Razer has not confirmed a mandatory subscription. Current information points to a one-time hardware purchase, though some advanced AI features may require optional premium access in the future.
Where can I preorder Project AVA right now?
US preorders are open at razer.com. For Europe and other regions, no official preorder exists yet — you can join the community waitlist at avahologram.com to get notified as soon as European sales go live.
Is Project AVA worth the price compared to an Echo Show?
At $270, Project AVA costs roughly the same as an Amazon Echo Show 15, but delivers holographic projection and a real-time 3D interactive avatar with advanced conversational AI. If you value the immersive experience and Razer ecosystem integration, the price is very competitive for what it offers.
What does the Project AVA price include?
The base price includes the holographic cylinder hardware, one AI avatar companion, USB-C PC connectivity, eye-tracking, HD camera and sensors, and access to the AVA AI platform. Avatar premium bundles (Faker, Kira) are available at a higher price tier.